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A CO-CONSTRUCTED ADVERTISING POLICY
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A promotional event per season/product |
- Apricot FERIA
- Peach FERIA
- Festival of the pear of the Alps |
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| > Tools for developing store ND |
- aisle manager product information sheets
- kit operations |
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| > Store POPA |
- Fruits et Compagnie posters
- Operations’ posters
- Promotional labelling |
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| > An internet site to convey information to the consumer more effectively: www.fruitsetcompagnie.fr |
- origin
- variety
- nutritional qualities
- recipes |
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